I’m thrilled to share that today, Xbox and The Football Association (The FA) announced a new global partnership with Xbox becoming the Official Gaming Partner of the England National Teams, across the Lionesses, eLions, and the Three Lions, as well as Wembley Stadium connected by EE and St George’s Park.
At Xbox, we strive to remove barriers and empower people to experience the joy of play — with millions of people around the world finding common ground and connecting through playing games, as they do with football. This multi-year partnership is a celebration of the driving principle of inclusivity of play shared by both Xbox and the FA.
The FA has a continued commitment to ensuring that all football participants in England have a great experience regardless of gender, sexuality, ethnicity, ability, faith or age, just as we have long championed the importance of gaming being inclusive, accessible and safe for all. This shared vision to welcome all players is expressed in our newly announced partnership’s message: When Everybody Plays, We All Win.
We see a tremendous organization in The FA, which has the same drive and ambition to empower people as we do at Xbox. Through our partnership, we aim to bring further value to the England Football Teams and power the dreams of players and fans everywhere.
The partnership was unveiled before the England Men’s squad’s first training session at St. George’s Park since the summer tournament, and ahead of the qualifying match against Hungary on September 2. The partnership will see Xbox committing to a grassroots gaming campaign with The FA, bringing exciting experiences for football and gaming fans across the UK.
Check out Microsoft UK News Centre and stay tuned for more details of upcoming activities and how fans can get involved with the journey.