Shigeru Miyamoto Wants Nintendo To Be As Big As Disney, But Concerned Parents Are Making It Difficult

Shigeru Miyamoto Mario

Shigeru Miyamoto, who last month was selected as a Person of Cultural Merit in Japan, has revealed at the same event he would one day like Nintendo to have the same level of appeal and acceptance as Disney.

Speaking with Nikkei, Miyamoto explained how the main hurdle Nintendo had to overcome before it could “seriously challenge” Disney was parents who restricted their children from enjoying video games like Super Mario.

Many parents want to keep their children from playing video games. But these same parents have no problem allowing them to watch Disney movies. We cannot seriously challenge [Disney] unless parents start feeling comfortable about their children playing Nintendo.

As a result of this, Miyamoto has resorted to other methods to capture the attention of this same market, with projects such as theme parks. This gives him the freedom to explore new scenarios with the Nintendo mascot Mario, and ensures the character lives on for future generations to enjoy. It also provides future creators with a template to help Miyamoto’s creations evolve with the times – just like Disney has evolved its iconic mouse over the years.

I’ve become more interested in creating greater opportunities for a larger audience to enjoy.

How do you feel Nintendo and Mario compare to Disney and its mouse? Do you think branching out into other areas is the best way for Nintendo and Mario to grow? Share your thoughts in the comments.

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